The Butterfly Effect: How Kendrick Lamar Ignited the Soul of Black America by Marcus J Moore is the first biography of Lamar, who has sold over 17 million albums
Hodder & Stoughton will publish a cultural biography of rap superstar Kendrick Lamar by veteran journalist and music critic Marcus J Moore. Editor Huw Armstrong acquired UK and Commonwealth rights to the title from Simon & Schuster in the US and will publish in hb and eBook in 2020.
The Butterfly Effect: How Kendrick Lamar Ignited the Soul of Black America will be the first biography of Kendrick Lamar, and it will 'tell the definitive story of his life, his coming of age as an artist, his profound impact on a racially fraught America and his emergence as the King of Rap.'
Lamar has been nominated for 29 Grammys and won 12. He has sold more than 17 million albums, and earlier this year won the Pulitzer Prize for Music – the first non-classical or jazz artist to win the prize.
Marcus J Moore is a journalist, music critic, pundit, commentator, and senior editor at Bandcamp Daily. His writing has been featured in The Atlantic, Pitchfork and BBC Music among others.
Armstrong said: "Kendrick Lamar is a visionary who will go down in history as one of the most important artists of all time. He's a formidable opponent of oppression and a force for change, and Marcus has written something truly great. A book about Lamar is long overdue and Marcus is the perfect author for it. It's going to be brilliant."
Moore said: "I am truly humbled by this journey. Kendrick is already an icon in black music, and to write about him is the greatest honour. He's already touched so many lives, and this book is a moving tribute to the perseverance of underserved people throughout the world. I've learned so much about myself during this process and I hope it resonates with you as well."
Pictured: Marcus J Moore (credit Beowulf Sheehan)