Publisher to work with specialist Keith Pashley to expand the Dear Zoo licensing programme into further non-book areas
Macmillan Children's Books is working with licensing specialist Keith Pashley to expand the Dear Zoo licensing programme. As part of a growth plan for the Dear Zoo brand, based on Rod Campbell's bestselling book, Macmillan Children's Books will now manage the consumer products programme in-house, working with licensing consultant Keith Pashley on a brand strategy that will see Dear Zoo extend into new retail partnerships and product lines, involving introducing baby and infant ranges. Pashley reports into Michele Young, rights director at Macmillan Children's Books.
Building on the licensing programme that is already in place with partners Milly & Flynn, Paul Lamond Games and Neviti, the initial focus will be on a small number of key product categories, including apparel, nursery and toy and games and will be supported by a refreshed style guide and brand new digital assets.
Dear Zoo has sold over 8m copies and is published in over 25 languages. In 2018, sales through Bookscan were up by nearly 14% year on year. Stephanie Barton, publisher 0-6, Macmillan Children's Books, said: "Dear Zoo is a 36 year-old publishing classic loved the world over, and to work with Rod Campbell on the next chapter of its development is a privilege and a pleasure. From spring 2019, I am very pleased to say that all the Dear Zoo publishing, including the paperback edition, will be at Macmillan Children's Books and this is an exciting opportunity for us. Our approach will be to stay true to the quality and values of the original work, and to have fun as we develop new products and Dear Zoo experiences for very young children and their families."