I Am My Brand: How to Build Your Brand Without Apology 'illustrates what it takes to build a powerful female brand in today's male-dominated business world'
Emily Bedford, commissioning editor for Bloomsbury Business, has bought world English language rights for brandbuilding expert Kubi Springer's I Am My Brand: How to Build Your Brand Without Apology. The deal was struck with Kizzy Thomson at KT Literary Agency. Bloomsbury Business will publish 3 October in hardback, priced £20, supported by a 'major' publicity and marketing campaign. Springer will launch the book with a keynote address at this year's UK Black Business Show in London.
Springer has worked with brands including Nike, Facebook, Santander, Rolls Royce, Aston Martin, P.Diddy and Justin Timberlake. I Am My Brand 'illustrates what it takes to build a powerful female brand in today's male-dominated business world.' The book includes practical advice and interviews with female brand builders from around the world and from a range of industries. It is described as 'a guide for all women that aims to help them create their own personal brand, whether starting their own business or in their current work place.'
Springer said: "I am honoured to be working with Bloomsbury to produce a book that will give women the confidence to demand more. I Am My Brand is a necessary tool for women seeking and developing a career, and for entrepreneurial success."
Bedford said: "I Am My Brand is the book everyone needs to read to recognise and own their potential; in particular, it is a testament to the power of being a woman, illustrating exactly what it takes to build a stand-out female brand in today's male-dominated business world."