Mitchell Beazley takes to gin

Rights - NonFiction Friday, 24 May 2019

Craft gin pioneer Sipsmith signed for cocktail book


Mitchell Beazley (part of the Octopus Publishing Group) has acquired Sipsmith’s first cocktail book, SIP. Joe Cottington, senior commissioning editor at Octopus Publishing Group, bought international rights in all languages direct from Sipsmith.

Cottington said: "Sipsmith pioneered the craft gin boom of the past ten years, and we’re over the moon to be publishing SIP, their first book. Their passionate team of gin experts are bursting at the seams with ideas and enthusiasm to help people to enjoy gin in new and interesting ways – and this book makes it so easy to do that. Simple, perfectly crafted delicious gin cocktails with just three everyday ingredients that are easy to find. What could be better?"

According to the acquisition statement: 'SIP will be published in September 2019 at £15.99 in hardback and will feature 100 simple gin cocktail recipes, each with no more than three ingredients, borne out of Sipsmith’s firm belief that just like gin, handcrafted cocktails don’t need to be over complicated to taste uncompromisingly delicious.

'Sipsmith were the pioneers of the recent "ginnaissance" when their founders spent two years campaigning for a change in the law that allowed for the small-batch distillation of gin. They subsequently set up London's first traditional copper pot distillery since 1829, and in just 10 years the gin category has gone from only 20 gin brands, to 860 (recorded in April 2019).

'Sipsmith is a much-adored gin, which is sought after by experts on all four corners of the globe. Founded on the firm belief that everyone should sip better gin, they made their award-winning recipe the way it used to be made and should be made, handcrafted by a passionate team, on copper stills and in small batches. Sipsmith gin is uncompromisingly handcrafted and is all gin lovers need to make 100 different delicious cocktails at home. Beautifully balanced and wonderfully versatile, Sipsmith London Dry gin is bold enough in a G&T and deliciously
smooth enough to sip neat in a martini.'

Master distiller at Sipsmith Jared Brown, and the main author of SIP, said: "We have written SIP with the same mindset we had when we created our authentic London Dry gin recipe. It celebrates the beauty of simplicity and the fact that neither cocktails nor gin need to be over complicated. With one uncompromisingly delicious gin, sippers simply need two other ingredients and they can make 100 different cocktails to suit all the sipping occasions one can possibly imagine. With a few simple tips and an array of common kitchen ingredients, we hope the book will inspire the same amount of people to enjoy making classic and new cocktails at home, as we inspired to enjoy sipping great gin."

SIP will be published by Mitchell Beazley in September 2019 at £15.99 in hardback.


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