In the season of goodwill, don't forget the trade's own Charity
Christmas comes but once a year - though it doesn't feel like that. Once again the Book Trade Charity, which will shortly mark its first 175 years, is asking book people to make a donation in lieu of sending cards.In difficult economic times that seem likely only to become more difficult, the charity plays an important role - aiding those who have fallen on hard times, offering help with retraining and much besides. Yet despite what seems like its high visibility, there are still people in the trade who don't know of its existence.
Chief Executive David Hicks reports that only in January 2012, the Charity received an application for support from a freelance proofreader who was suffering health, and related financial, difficulties. "I was able to visit, meet the applicant's family, including a young child, and offer £500 immediately to help with their overdraft. As much as the money, the gesture of support and personal contact - representing colleagues from the book trade who supported BTBS - was greatly appreciated.
"Despite having worked in the trade for several years, the applicant had not known of the Charity's existence until they received a Christmas e-card, mentioning that the company was making a donation to BTBS. As much as we are grateful for a company's donation-in-lieu of sending Christmas cards, we also appreciate the publicity for our work. As a small charity, we welcome every opportunity that spreads the word about how we can help."
Hicks, and his President, agent Carole Blake, suggest that the charity's birthday logo be incorporated into e-cards along with the phone number (01923 263128), Hicks' email address (firstname.lastname@example.org ) "and words to the effect that we exist to help book trade colleagues in need. We'll be most grateful!"
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