Nielsen completes Pubeasy upgrade

News - Bookselling Wednesday, 7th April 2021

Two-year project 'brought our dinosaur into the technological modern age'


Nielsen Book and German technology and information provider MVB went live on schedule in March with the completely redeveloped Pubeasy service for booksellers. The launch followed an intensive test phase involving customers and a two-day downtime while the service was switched over.

According to Nielsen: 'The new interface architecture for product uploads supports the ONIX format for data exchange, but is also compatible with legacy interfaces so that a changeover to the international standard can take place gradually for publishers, booksellers, and distributors who use Pubeasy. The system upgrade ensures the electronic ordering and customer self-service platform is even more powerful and reliable. An improved search function, cover images, and new features like the ability to create and store draft orders will make it easier for booksellers to work within the platform.'

Anjo Schwarz, who managed the relaunch project as Product Manager at MVB, said: "When designing the newtechnology infrastructure, we focused on three goals: creating an alternative to the previous proprietary metadata format, optimising the user experience, and ensuring the smoothest possible transition for our users. There were two major challenges: the age of the previous system and the fact that everyone was working remotely due to the pandemic. We focused on solving a number of issues during the development process and it is thanks to the intensive cooperation of our customers over the past two years that we have succeeded in bringing our dinosaur into the technological modern age."

Jo Shaw, sales director of Nielsen Book’s Discovery & Commerce Solutions, said: "For many Pubeasy is the backbone of our industry, allowing retailers to easily place and manage orders with their suppliers. Crucially, it gives access to real-time supplier information that has become an absolute necessity to respond to the needs of the modern consumer. We are delighted to have worked so closely with our partners MVB to breathe new life into the service. We would like to thank our customers for being so patient, not only during the last few weeks, but also over the last two years whilst this project has been in development. We have received some very positive feedback from our clients about the revamped service and we’re looking forward to continuing to collaborate with them to ensure Pubeasy continues to fulfil their needs and support their businesses."

Jonathan Clarke, director of Customer Services at Hachette UK Distribution, said: "Pubeasy is a great self-service tool for customer’s ordering products from Hachette UK Distribution. The new version makes navigating the site and finding products much easier, as well as having real time availability lookups and personal pricing all in one place. We’ll certainly be recommending customers to consider Pubeasy for managing their orders and product queries."

The new platform was developed by MVB's IT development team in collaboration with the team from Nielsen Book, which offers Pubeasy in the UK market and will also use the new platform technology in the future. MVB acquired Pubeasy for the North American market and the Pubnet service in July 2017. Both companies are working closely together to ensure a smooth transition to the new Pubeasy for all customers.

Pubeasy is a web-based ordering system that is used worldwide, allowing bookshops to check individual book prices and availability on a daily basis and manage their orders – including order confirmations as well as order history and status. The service is completely free for bookstores; publishers pay an annual fixed price based on the previous year's usage.