Powerhouse panel examines global publishing trends

News - Publishing Saturday, 20th March 2021

HP Publishing Solutions welcomed representatives from Springer Nature, Wiley, Elsevier, SAGE to examine current publishing technology trends

Panellists for this session were:
• Niels Peter Thomas, Managing Director Books, Springer Nature
• Young Wu, Editorial Director - Life and Social Sciences, Wiley
• Dante Cid, Vice-President Academic Relations - Latin America, Elsevier
• Vivek Mehra, CEO and MD, Sage Publications India

It was an honour to bring together four powerhouses from across the publishing world for the fourth in our series of Publishing 2020 Vision webinars. To see the recording of this webinar, please follow this link.

HP's company vision is to create technology that makes lives better for everyone, everywhere. We estimate that more than half of the books printed on demand in the US and Europe are now printed using HP digital presses, because of the market needs for more agile and efficient production, so it's always interesting to hear from leaders about wider book publishing industry trends that are further driving and delivering market transformation. 

We wanted to find out how other technological advances are transforming publishing, including the shift from print to digital which has not unfolded as dramatically as previously predicted; the impact of machine intelligence on content production; the expansion of digital diversity in sharing academic content that crosses language barriers; the increasing use of print on demand services by academic libraries and the boom in open access content in South America and India.

All the feedback and conclusions from the webinar have been collated and published in an ebook, Global Publishing Trends, which is now available to download for free here.

In this session we heard that demand for printed copies of books and journals remains strong, defying industry expectations. Academic libraries, which are currently riding out unknowable impacts of COVID-19, are offering printed versions of digitally owned books, thought in part to be due to the human brain’s capacity for absorbing information on a deeper level better on paper than on screen. Machine intelligence has been used to write books but is seen more as a useful tool for generating summaries than for creating original content. Digital diversity is taking off, with short videos and graphics being used to overcome language barriers that prevent researchers from accessing materials. In South America and India, the appetite for free open access content continues to accelerate with government backing.

Although there has been a shift from print to digital, the end of print is no longer predicted. In fact, print on demand services are transforming the market, publishing niche subjects and languages that would previously not have been viable.

Download the E-book: Global Publishing Trends